Brand licensing 

Let’s be honest, we used to be a franchise and it wasn’t for us, or our customers. So we changed our business model to be more focussed on what we love, coffee and people. 

JOIN the good bean family

In that transition we found that a lot of our stores still loved the brand and wanted to stay as Good Bean branded locations. Enter licensing, the distant cousin of franchising that loves it’s family to have freedom and gives people options rather than lock them down. Each branded store owner can design the deal that works for them. No lock in contracts, no nasty buy in fees and the freedom to have choice within a brand and make it your own. 

For sure there are some rules around how this process works. We want you to represent our brand well and pour exceptional coffee. The rest can be bespoke to your business. 

  • Group pricing on products

  • Ongoing coffee training

  • Coffee pricing discount

  • 24 hour support - Brew ratios, HR, leasing, tech advice

  • Marketing: design, website, monthly photo content

  • Social media management

  • Brand license

benefits of brand licensing

Want to
know more?

If setting up your own Good Bean branded store tickles your fancy reach out to Good Bean and we can have a chat over coffee. If you just want to pour our epic coffee head over to our wholesale page.